RiteFi ("RiteFi," "we," "us," or "our") respects your privacy. This policy explains what information we collect through ritefi.com and our funding process, how we use it, and the choices you have.
Information we collect
We collect information you give us directly, including:
- Contact details such as name, business name, email address, phone number, and state.
- Funding request details such as requested amount and the message you send us.
- ISO partner details such as company name, title, website, and monthly submission volume when you apply to our partner program.
- Business and financial information you or your broker provide during underwriting, such as bank statements, ownership information, and business identifiers.
We also automatically collect limited technical information when you visit the site, such as IP address, browser type, pages viewed, and referring page, through standard web logs and analytics.
How we use information
- Respond to inquiries and communicate with you about funding.
- Evaluate, underwrite, approve, fund, and service merchant cash advances.
- Review and manage ISO partner applications and relationships.
- Prevent fraud, verify identity, and comply with legal and regulatory obligations.
- Improve our website, services, and customer experience.
How we share information
We do not sell your personal information. We may share information with:
- Service providers who support underwriting, payment processing, hosting, email, and analytics.
- Banks, verification services, and credit or fraud-prevention providers involved in a transaction.
- ISO partners or brokers directly involved in a deal you submitted through them.
- Legal, regulatory, or law-enforcement authorities where required, and to protect our rights.
- A successor entity in connection with a merger, acquisition, or sale of assets.
Cookies and tracking
Our website may use cookies and similar technologies to keep the site working, remember preferences such as light or dark mode, and understand site usage. Most browsers let you block or delete cookies; some site features may not work correctly if you do.
Data security
We use administrative, technical, and physical safeguards intended to protect the information you submit. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please avoid sending sensitive documents through unsecured email.
Data retention
We keep information for as long as needed to provide our services, maintain business records, and meet legal, tax, and regulatory requirements, after which it is deleted or de-identified.
Your choices
- You may request access to, correction of, or deletion of information we hold about you.
- You may opt out of marketing emails at any time using the unsubscribe link or by contacting us. We may still send transactional messages about an active application or advance.
- Depending on where you live, you may have additional rights under applicable state privacy laws. Contact us to exercise them.
Text messaging
If you provide a phone number, you consent to be contacted by phone or text at that number regarding your inquiry or account. Message and data rates may apply. Reply STOP to opt out of text messages.
Children's privacy
Our services are intended for businesses and are not directed to anyone under 18. We do not knowingly collect information from children.
Third-party links
Our site may link to third-party websites. We are not responsible for their content or privacy practices. Review their policies before providing information.
Changes to this policy
We may update this policy from time to time. The revised version will be posted here with a new effective date.
Contact us
Questions about this policy or your information: